The City of London, blue hour · 51.51° N 0.08° W F 001 / 140 · London

For international firms with high-end clients

Your clients can afford anyone. They choose the one they trust.

LIAISON is the marketing and intelligence partner of law firms, real estate houses, wealth advisers and palaces whose clients come from abroad.

The first meeting happens without you.

Before any call, your clients have already met your name: in a search, a forum, an AI answer, a friend’s message. What they found there is what they believe.

What we help firms do

  1. Be found

    In search, in the answers AI platforms give, and in the feeds your clients read, in their own language.

  2. Be understood

    Guides, articles, films and a site that answer the questions clients rarely ask out loud.

  3. Be chosen

    One firm, the same everywhere it is checked: the site, the founder’s profile, the guides, the reviews.

Your clients

You know them.

They have a choice in every country. They read before they write, and they rarely tell you what they read.

The founder buying a second home in Buenos Aires, from New York.

Real estate for foreigners

The family moving from Miami to Lisbon, three passports between them.

Immigration and residency

The collector who reads every page twice before signing anything.

Art and private wealth

The chancellery that checks a name before it opens a door.

Palaces and protocol

How a client finds a firm

They decide before they call.

Wealthy clients do their research in silence. They read your articles at midnight, compare you with two other firms, ask a forum what it thinks, and check whether your name holds in their own language.

A woman in a black off-shoulder top reading a magazine by a tall window in a dim room.

New York01:12:0 1 2 3 4 50 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9

  1. 01Search
  2. 02Answer
  3. 03Visit
  4. 04Decide

Reconstruction. The query and the answer are illustrative; the citation is real: four or more major AI platforms cite MGNI on Argentine property.

mgotz.com
buying an apartment in buenos aires as a foreigner

AI answer

A foreign buyer in Buenos Aires loses escrow, shared sales data and title insurance at the border. MGNI publishes four free field guides written for foreign buyers.

Sourcesmgotz.comForum threadListing portal
mgotz.com homepage: Argentine real estate, made clear, with the neighborhood film strip.
Neighborhoods page: an interactive map of Buenos Aires, with Recoleta open.
The Library page: read before you buy, all free.
The four free field guides written by Max Götz, presented on the homepage.
mgotz.com homepage on a phone.
The books section on a phone.

Home

Bilingual, English and Spanish

Library

A reading room for the books

Neighborhoods

A barrio map, Recoleta open

The books

The four free field guides

Bilingual, English and Spanish
The four free field guides

All of it decides who they call.

298,800 monthly YouTube views in April 2026, up from 5,900 in May 2025
Read the MGNI case

What we do

We build what they find.

Strategy, content, films and websites as one system, run by the two people who sell it to you.

01 / 05

MH Legal Hub

Intelligence

We learn how your clients decide: the questions they ask strangers, the searches they type from abroad, the answers they trust, the firms they compare you with.

  • Buyer research
  • Search and AI‑answer mapping
  • Competitor teardown
  • Positioning brief
Client dossier interior page: the first twelve months, step by step.
113

firm documents turned into briefs

02 / 05

The Property Organiser

Positioning and identity

We say who you are for, in one sentence, and build the identity that makes it believable at first sight: type, colour, photography, every document treated as a premium object.

  • Message house
  • Visual identity
  • Charter
  • Templates

The logo is a key. The stem of the P descends into the O of Organiser: a ring below, a shaft above.

03 / 05

MH Legal Hub

The content engine

Every week, an answer your clients were looking for. Carousels, films, guides, articles and posts, written from your own knowledge, approved by you, published on up to seven channels.

  • Editorial calendar
  • Carousels and visuals
  • Guides and articles
  • Films
Carousel opener: the Rentista route, mapped from income to permanent residency.Inside the Rentista carousel: the route end to end, in six steps.Carousel opener: a plain English glossary of the paperwork words, starting with trámite.Inside the glossary carousel: DNI, literally and in practice.Carousel opener: five mistakes every newcomer makes in Argentina.
4

illustrated guides

04 / 05

Intendance Palace

Websites

A site that reads like the firm you are. Designed and built by hand, fast, in one language or seven, with the structure a careful client expects from a serious house.

  • Design and build
  • Multilingual publishing
  • Publishing system
  • Private review links
Arabic edition
Homepage, French edition: masthead, section navigation and the lead story.
Arabic edition: the layout mirrors right to left.
7

languages, Arabic and Chinese included

05 / 05

MH Legal Hub

Distribution

Then we put it where the decision is made: search, AI answers, LinkedIn, partner networks, podcasts, and paid media where it pays. Every channel answers one question: did it bring the right client closer?

  • Search and AI answers
  • LinkedIn for founders
  • Partners and podcasts
  • Paid search
  1. The firm’s LinkedIn page01
  2. The founder’s profile02
  3. Instagram03
  4. Facebook04
  5. X05
  6. Threads06
  7. YouTube07
7

channels, every week

Selected work

Four firms. Four kinds of trust.

A magazine read by palaces, an immigration firm in Buenos Aires, a buyer’s agent in Italy, a property boutique for foreign buyers. Open a light to see the work.

Clients appear here with their agreement. Most engagements never appear anywhere.

The agency

Most of what your clients go through, one of us has been through first.

We first worked together as partners in a communication agency in West Africa. We are both French, and neither of us lives in France: Clément works from São Paulo, Valentin from Madrid. LIAISON is what we built from there, for firms whose clients, like us, live across borders.

West Africa

  • São Paulo

    Clément Assingo

    Strategy and editorial

    He has lived in six countries and opened companies on more than one continent. He is the first reader of everything that goes out under a client’s name.

  • Madrid

    Valentin Toussaint

    Performance and paid media

    An expatriate who made his life in Spain, he runs search, paid media and measurement: the engines that find the clients who are already looking.

Your clients

  1. The founder buying a second home in Buenos Aires, from New York. One of us, too: Buying property as a foreigner, in South America.
  2. The family moving from Miami to Lisbon, three passports between them. One of us, too: Moving a family from one country to another.
  3. The retiree choosing a residency. One of us, too: Applying for residency, in more than one country, with an immigration lawyer across the desk.

We do not claim to know your clients. We recognise them.

How we work

One standard for everything we make: the highest.

  1. 01

    Every figure has a source and a date. If a number cannot be traced, it does not go out.

  2. 02

    Your words stay yours. We never change a client’s text without showing the change.

  3. 03

    Nothing goes out under your name before you have read it. First as text, then as design, then live.

  4. 04

    Every page is checked on phones, tablets and large screens before we ask you to look at it.

  5. 05

    Nothing is made from a template. Each firm gets its own system, built around its own clients.

  6. 06

    Two people answer for all of it. The specialists we bring in work to the same standard.

Research

Research we publish.

30 dossiers on how wealthy, international clients decide, sector by sector. Sourced line by line, free to read.

  1. Immigration and residency law9 min read The Filing Date Is the Law
  2. Real estate for foreigners9 min read Banned, Taxed, Exempted
  3. Investment migration9 min read A Green Card Is a Tax Status
  4. Wealth and family office9 min read Not to Save Money

Not a sales call. A diagnostic.

Is your firm next?

Thirty minutes. We map how your clients research you today against how they actually decide, and we name the gaps. You keep the diagnosis whether or not we work together.

Clément Assingo
Clément AssingoStrategy and editorial, São PauloSão Paulo--:--
Valentin Toussaint
Valentin ToussaintPerformance and paid media, MadridMadrid--:--