The Server Said OK: Two Failures That Only Showed on the Reader’s Screen

A palace trade site showed black slots on iPhones, with 63 megapixels sent to a 340 pixel card. A property map served watermarked tiles with a clean 200. Status checks saw neither.

For anyone who signs off a website from a desktop browser

5 min read · LIAISON Dossier · November 2026

A wedge of pale light falling across horizontal window blinds on a grey-mauve wall.
Photograph: StockSnap, Pixabay

Two sites, two clients, seven weeks apart, and the same lesson. In both cases the server answered with a 200, the code for success. In both cases the reader saw something broken. Anyone checking from a desk would have signed the page off.

Black slots on an iPhone

On September 15, 2026 the photographs in Intendance Palace’s articles appeared as black blocks. Only on iPhones and Safari. On a PC, in Chrome or Firefox or Edge, every image was there, which is why it could have stayed unnoticed for a long time.

The cause had three parts, and each one was reasonable alone.

The format was chosen for us. The site’s images were delivered by Cloudinary with its automatic format setting, which picks a format according to what the browser says it accepts. Safari 17 added JPEG XL (WebKit, 2023), so Safari asked for JPEG XL and received it, while Chrome received WebP.

Nothing capped the size. In all, 25 photographs were above 4,096 pixels. The largest was 11,507 by 5,521, with originals of up to 10.7 MB, and it was being delivered at full size: 63 megapixels sent to a 340 pixel card. On a phone, the browser gave up on the image and left the slot empty.

The design hid the failure. The site paints a dark ink colour behind each photograph, which looks elegant while an image loads. An image that never decodes therefore looks like a deliberate black block. On a white background it would have looked broken and been reported sooner.

Every server response in that chain was a success. The file existed, the type was valid, and the browser had asked for exactly what it received.

We fixed it with one rule. Every image address is now built by a single function that names the format, WebP, and caps the width for the place the image will appear. The build refuses to finish if it finds any image address that does not follow the rule. And every Monday a check requests every image on the live site twice, once as Chrome and once as Safari, and reports anything off.

That last part is the one we would keep if we could keep only one. An automatic setting is a choice you have not read. If you cannot list the formats a page might deliver, you cannot test them.

A 200 says the server answered. It tells you nothing about what the reader saw.

A map with a watermark

On November 5, 2026 we found the map on the MGNI property pages stamped “API KEY REQUIRED”.

The map tiles came from a free service that now wanted a key. It had made the change politely: every tile still answered 200, with the type image/png. Each one was exactly 2,049 bytes, because each one was the same picture of the same watermark.

A status check passes that. A type check passes that. Only two things catch it: comparing the byte size, since real map tiles vary, or looking.

We moved the map to OpenStreetMap tiles with the required attribution (OpenStreetMap), toned down to sit quietly in the page, and confirmed the change on the live site.

Why these failures are so easy to miss

  1. 01 / 04

    Did the server answer?

    Black photos

    Yes, 200

    Watermarked map

    Yes, 200

  2. 02 / 04

    Is it the right type?

    Black photos

    Yes, a valid image

    Watermarked map

    Yes, image/png

  3. 03 / 04

    Does it work on my machine?

    Black photos

    Yes, on a PC

    Watermarked map

    Only if you look at the map

  4. 04 / 04

    What did the reader get?

    Black photos

    A black block

    Watermarked map

    A watermark

What the check asks Black photos Watermarked map
Did the server answer? Yes, 200 Yes, 200
Is it the right type? Yes, a valid image Yes, image/png
Does it work on my machine? Yes, on a PC Only if you look at the map
What did the reader get? A black block A watermark

Most monitoring stops at the first row, and most sign-off stops at the third. The failures in this note live in the last one.

What a real check looks like

  • Ask as each browser your readers use. Safari on a phone is the one most often skipped.
  • Check what came back: its size, its dimensions, whether it varies when it should.
  • Name your formats and cap your widths, so that the possibilities can be listed.
  • Look at the page, on a phone, on a schedule.

06 steps

What to do on Monday

  1. Open your site on an iPhone, on a mobile connection, and go through your five most visited pages.

  2. Search your pages for automatic format settings, such as f_auto, and find out what each browser receives.

  3. Find your largest images. Any file much wider than the slot it fills is a problem waiting for a slow phone.

  4. Look for free third-party services in your pages: maps, fonts, widgets. List who provides each one and on what terms.

  5. Add a size check to your monitoring. A file that is suddenly small, or identical to its neighbours, is a warning that a status code will never give.

  6. Check what your design does when an image fails. If the failure looks intentional, nobody will report it.

Sources (4)

  1. 01

    WebKit, “WebKit Features in Safari 17.0”, webkit.org, 2023.

    webkit.org
  2. 02

    Cloudinary, “Cloudinary supports JPEG XL”, cloudinary.com.

    cloudinary.com
  3. 03

    OpenStreetMap, “Copyright and Licence”, openstreetmap.org.

    openstreetmap.org
  4. 04

    LIAISON MARKETING, working records of the Intendance Palace and MGNI engagements, 2026.

Not a sales call. A diagnostic.

We can write one about your market.

Thirty minutes. We map how your clients research you today against how they actually decide, and we name the gaps.

Clément Assingo
Clément AssingoStrategy and editorial, São PauloSão Paulo--:--
Valentin Toussaint
Valentin ToussaintPerformance and paid media, MadridMadrid--:--