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Sectors

Firms whose clients cross borders.

Six families of firms, one pattern: the client is wealthy, far from home, and cannot afford to be wrong. Here is what each of them needs from you, and what we build for it.

A lone traveller pulling a suitcase past a long wall of terminal windows, silhouetted against the light.

01 · Immigration and residency law

Their clients start from abroad, months before they land. They need the route, the risk, and a person who has filed it before.

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Puerto Madero in Buenos Aires at dusk: the white Puente de la Mujer footbridge and glass towers above the dock.

02 · Real estate for foreigners

Buyers lose, abroad, every protection they took for granted at home. They buy certainty first and square metres second.

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Two pale celadon porcelain bowls on a dark surface against a black background.

03 · Wealth and family offices

Principals choose the interlocutor, not the platform. Discretion is the product, and the last metre is where it is lost.

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A long white marble corridor with vaulted ceiling, crystal chandeliers, blue curtains and an orchid arrangement.

04 · Palaces and diplomacy

Protocol offices, royal households, embassies and the houses that serve them. Here the cost of an error is public.

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A small twin-engine business jet parked on an airport apron at dusk, seen from behind, under a violet and orange sky.

05 · Investment migration

Families building a portfolio of residencies. Programmes tighten every quarter, and the adviser who dates every figure wins.

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Geneva at blue hour: lit hotel facades along the Rhone, their reflections in the water and the Jet d'Eau in the distance.

06 · Cross-border tax and advisory

Clients discover the problem the day their bank freezes an account. They pay for a determination, not a form.

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01 · Sector

Immigration and residency law

Their clients

Americans and Europeans planning a second life abroad, retirees choosing a residency, families with a child or a spouse in the country, investors with a Plan B. Most start months before they land, from home, in their own language.

What those clients fear

That the plan they read online is already out of date. That a small mistake resets the file by months. That the lawyer will sell them a route they do not need.

What we build

A content system that answers the real questions in order, illustrated guides that do the first consultation, films that show the route, and a founder presence clients recognise before they book.

02 · Sector

Real estate for foreigners

Their clients

Buyers from the United States, the United Kingdom and beyond purchasing a home, an investment or a second life in a country whose system they do not know.

What they check before calling

Whether the agent explains the process before showing the listings, whether the firm is on their side, and whether the neighbourhood feels real before they fly.

What we build

Guides to the buying process, neighbourhood stories, a site built for the buyer at a distance, and a presence in the groups where foreign buyers ask each other.

03 · Sector

Wealth and family offices

Their clients

Principals and families with assets in several countries, heirs, entrepreneurs after a liquidity event, and the advisers who serve them.

What those clients fear

Indiscretion, a generic process, and an adviser who performs competence instead of exercising it.

What we build

Positioning that says who the firm is for, writing that proves judgment, a site that ends on a named person instead of a form, and discreet distribution.

04 · Sector

Palaces and diplomacy

What those clients fear

A public misstep: a wrong title, a mistranslated name, a crest used without permission, an article published before it was checked.

What they check before calling

Accuracy in their own language, discretion about who else is served, and proof that the house has done this before without a fuss.

What we build

Publications and sites in many languages, private review steps before anything goes public, and partnerships presented with the rights to present them.

05 · Sector

Investment migration

What those clients fear

Buying into a programme that changes the week after, or that a government later re-examines.

What they check before calling

Whether the adviser dates every figure, says whom it would not place, and shows the downside of each route.

What we build

Dated market intelligence, programme pages that age well, founder writing with a point of view, and paid search where the demand is real.

06 · Sector

Cross-border tax and advisory

Their clients

Americans abroad, foreign owners of US companies, accidental Americans, families with a non-US spouse, founders moving between systems.

What those clients fear

The frozen account, the unfiled form with a penalty attached, the letter from a tax authority in a language they barely read.

What we build

Pages built around trigger events, sample determinations, pricing that separates judgment from paperwork, and answers where the questions are asked.

Not a sales call. A diagnostic.

Not on the list?

If your clients are international, careful and able to choose anyone, the pattern is the same. Tell us about them.

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Clément Assingo
Clément AssingoStrategy and editorial, São PauloSão Paulo--:--
Valentin Toussaint
Valentin ToussaintPerformance and paid media, MadridMadrid--:--