An investment migration adviser whose video calls became films.
INC Capital advises families on residence and citizenship by investment, from Cascais. On its channel, founder Ilana van Huyssteen-Meyer talks with the people who handle each country’s routes. We cut those conversations into films in the firm’s own colours, and gave her calls the same look.
INC Capital · Interview, shorts, lifestyle film, thumbnails, backdrops
minutes of conversation, cut to eleven
shorts, one question each
cameras in one lifestyle film
Zoom backdrops, eight countries
The situation
A lawyer’s best answers, on a webcam.
In August 2026 the founder recorded a conversation with Martin Hecht, an immigration lawyer in Buenos Aires, on Argentina’s rentista visa: who it suits, how the income is shown, how long it takes, and how residency leads to citizenship. Thirty-three minutes of a practitioner answering, in his own words, the questions her clients ask.
The recording was a video call: webcam light, two boxes on a screen, the best answers spread across half an hour. Then, on October 2, Argentina announced a citizenship by investment programme, and a film about residency had to say plainly which route it was about.
The insight
The footage was a video call. The film did not have to look like one.
Webcam footage cannot be made sharp. It can be made to belong to the firm: mounted in its gold, set on its artwork, marked with its compass, so a viewer knows whose channel it is before anyone speaks.
What we built
One conversation, five formats, one look.
Every cut keeps the speaker’s meaning. Where a short joins two moments of the conversation, the founder is told which before it goes out.
- 01
Thirty-three minutes, cut to eleven
The interview runs in seventeen chapters, from the three main routes to residency to the mistakes the lawyer sees most often. Its title, description and thumbnail carry no amount and no timeline: those stay in the lawyer’s own words.
- 02
A call, set in the firm’s colours
The two video frames are mounted in gold on the firm’s ink-and-gold artwork, which moves slowly behind the talk. A reading rail marks each chapter, a compass points from Cascais to Buenos Aires, and the two voices are levelled, with no music under the talk.
- 03
Five shorts, one question each
Five vertical clips from the full recording, each answering a question a viewer actually asks: can permanent residency be lost, pension or rentista, can I come before it is approved, do I need a language test.
- 04
Re-headed the day the rules changed
When Argentina announced its citizenship programme on October 2, every cover was re-headed the same day to name its route: the rentista visa, or citizenship through residency.
- 05
A lifestyle film from three cameras
Sixty-six seconds of Buenos Aires through the founder’s eyes, from a film crew, a drone and her own phone, graded as one and cut to music: Puerto Madero, San Telmo, gelato, El Federal.
- 06
Thirty-seven backdrops for her calls
Eight countries in the firm’s teal, from Buenos Aires and Cascais to Rome, Valletta and Panama, each kept quiet at head height so the call cuts her out cleanly.
Films
One conversation, on every screen.
The lifestyle film, the opening of the interview and two of the five shorts. Open one to watch it with sound.
The work, up close
Thumbnails, covers and backdrops.
The interview’s two thumbnails, four of the five covers, and a selection of the thirty-seven backdrops.
Where it stands
A residency interview that reads clearly in a citizenship week.
The interview was published on October 7, 2026, five days after Argentina announced its citizenship programme, with the route named in its title and on every cover. The shorts are cut for LinkedIn, YouTube Shorts and Instagram, and the backdrops carry the same look into her client calls.
The frame, the rail and the compass are built to turn toward the next country, and the next conversation.
Not a sales call. A diagnostic.
Thirty minutes. We map how your clients research you today against how they actually decide, and we name the gaps.
