A magazine for the people who run state residences.
Intendance Palace is La Gazette de l’Intendant: an independent publication about palaces, state tables, protocol and the people who keep official residences running, edited in Paris. We designed and built its site, its publishing system, its translations and its newsletter.
Intendance Palace · Site design and build, publishing system, seven languages, newsletter
languages, Arabic and Chinese included
articles published
official partnership on its masthead
The situation
A serious publication, on a website builder.
The magazine began on a website builder. It could not publish in seven languages, could not hold an article back for a chancellery to read first, and could not send a newsletter that a head of protocol would open.
The editor had the subject, the access and the readers. What was missing was a house worthy of them: a site that looked like the institutions it wrote about, and that never embarrassed the people it wrote for.
The insight
Readers who can afford to be careful.
Its readers are exactly the people our clients want to reach: protocol officers, chancelleries, royal households, the staff of state residences, and the houses that supply them. They read slowly, in their own language, and they notice every error.
The site, walked
A publication with the manners of a palace.
Designed for slow readers in many languages, and for an editor who must never make a public mistake.
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- A site built by hand
In June 2026 we rebuilt the magazine as a fast static site with an identity of parchment, ink and gold leaf: Fraunces and Spectral, no circles anywhere, portraits framed like documents.
- Homepage, French edition. Masthead, section navigation and the lead story.
- 7 languages. Arabic and Chinese included.
- Le Sommaire. The issue laid out as a magazine contents page.
- 79 articles published. Features across palaces, state tables and diplomatic cuisine.
- Archive photograph. Copenhagen, 1984, with an editorial caption.
- A private review link
Before an article about a residence goes public, the editor can send a private, unindexed link to the chancellery concerned, so it can be read and validated first.
- Article page. The Club des Chefs des Chefs in the Nordic capitals.
- A newsroom the editor can run. An article goes live at six in the morning on the day it is due.
- Seven languages, right to left included
French at the source, published in English, Spanish, German, Russian, Chinese and Arabic. Royal names and titles are protected from the translator, so a king never loses his numeral.
- English edition. One of seven language editions.
- Arabic edition. The layout mirrors right to left.
The system
Seven editions, one magazine.
Every edition is the magazine itself, not a translation bolted on. Arabic reads right to left, down to the contents page.
Seven editions
- English edition of the homepage, one of seven language editions.
- Arabic edition: the layout mirrors right to left.
1official partnership on its masthead
Films
Films about the site.
Three short films we made to present the new magazine. Open one to watch it with sound.
The work, up close
The magazine, on every screen.
The live site on desktop and phone, and in several of its seven languages.
What it opened
A publication built to be trusted became the way in.
The magazine is now the editor’s calling card. Its readers include presidencies, chancelleries and royal households, it has opened partnerships and correspondence that reach as far as royal families, and its masthead carries an official partnership with the Club des Chefs des Chefs, the association of the chefs who cook for heads of state.
None of that came from advertising. It came from a publication that looks, reads and behaves like the institutions it serves.
Not a sales call. A diagnostic.
Thirty minutes. We map how your clients research you today against how they actually decide, and we name the gaps.
