An immigration firm that answers before it is asked.
MH Legal Hub is a bilingual team of immigration lawyers in Buenos Aires, led by founder Martin Hecht, filing residency and citizenship cases every week since 2015. Most of its clients begin the process from abroad, months before they land. We built the system that answers them first.
MH Legal Hub · Strategy, identity, content engine, guides, films, distribution
channels, every week
firm documents turned into briefs
words of the firm’s own knowledge, read and sorted
illustrated guides
The situation
The answers existed. They were locked inside the firm.
Argentina rewrote its immigration rules in 2025, and half the internet has not noticed. The firm’s future clients were reading old forum threads, outdated blog posts and AI answers that contradicted each other, then arriving at a consultation with a plan that no longer worked.
The firm knew the answers. They lived in more than a hundred internal documents, in the founder’s head, and in consultations that opened with the same handful of questions every day. None of it was where a careful client in another country could find it.
The insight
The client was not shopping for a lawyer. They were trying to find out whether their plan was legal, and who would tell them the truth first.
The site, walked
A weekly answer, on seven channels, from the firm’s own knowledge.
Every piece goes to the founder as text first, then as design. Nothing is published that the lawyer whose name is on it has not read.
/ 06· Family Paths
- Guides that do the first consultation
Illustrated guides to the rentista residency, the student visa, citizenship by descent, and the family paths through marriage or an Argentine child. Each answers the question it asks, in order.
- Family Paths, a 19-page guide. On marriage, an Argentine child and the residency and citizenship routes they open.
- Inside Family Paths. The sequence from first document to renewal, and where the roads separate.
- How the road reopened. From Decree 366/2025 to the court rulings.
- An identity for serious paper
The 2026 identity treats every document as a premium object: limestone, ink, one brown seal colour, thin brass lines. Approved in July, it runs through every carousel, guide and film.
- The Right You May Already Hold. A 15-page guide to Argentine citizenship by descent.
- Inside the descent guide. Archive photograph of the Hotel de Inmigrantes.
- Seven channels, one voice
The firm’s LinkedIn page and its founder’s profile, Instagram, Facebook, X, Threads and YouTube. Series with names clients remember: the Myth Series, Ask the Lawyer, Client Calls.
- Email newsletter. Header and lead story in the house type system.
The system
From the firm’s own knowledge to seven channels.
Nothing is invented. Everything starts in the firm’s own documents and goes back to the founder before it goes out.
- 01113 firm documents
- 0276,000 words, read and sorted
- 03Briefs written from those documents
- 04Read by the founder as text first, then as design
- 057 channels, every week
- 4 illustrated guides
- Films for the firm’s channels
Films
The route, on screen.
Three films made for the firm’s channels. Open one to watch it with sound.
The work, up close
Carousels, guides and covers.
A selection of what went out in the first two months, in the identity approved by the firm.
Where it stands
A firm that publishes the answer before the question reaches its inbox.
A myth corrected on Monday, a guide on Thursday, a film on Friday, every one of them read and approved by the lawyer who signs it. The questions that used to open every consultation now have public, dated answers, in the firm’s own voice, on the channels where its clients look.
Not a sales call. A diagnostic.
Thirty minutes. We map how your clients research you today against how they actually decide, and we name the gaps.
